Brand Health Solutions
Brands are like people - they need regular health checks and nurturing. We help our clients to administer health checks to their brands. In fact, we suggest effective ways to further strengthen positive brand values, to address weak areas, to innovate in brand development, to improve brand architecture and to extend the brands— if possible and whenever necessary.
Relevant services
Brand Diagnostic Concept Evaluation Brand-mix Evaluation Brand Image
Brand Extension Brand Architecture Design Triggers & Barriers Study
Product Development
To build a great brand, product developers need to know what consumers want, how they evaluate products and how products can be redesigned to address consumers’ needs. We help our clients to test their products, their product ideas, to identify customer needs and need-gaps, and evaluate delighters and pain-points.
Relevant services
Product Evaluation Pack Evaluation Concept Evaluation
Central Location Testing
Co-creation
Experience has taught us that concepts and designs can be developed most effectively when product / service experts, creative resources and consumer experts work together. This is why we conduct sequential concept recycling and creative workshops to solve the toughest product, service, or communication design challenges.
Relevant services
Concept Recycling Creative Workshops
Market Audit
Many of our clients do not benefit from the large-scale retail audit data. They specifically want to know their position vis-à-vis competitors in the categories they operate in. As such, we have helped our clients understand their competitive standing in keenly contested markets through customised market audit studies.
Relevant services
Retail Audit Brand Equity Audit
Cultural Contextualisation
Cultural contextualisation is critical for both social and corporate organisations who have to establish their programmes, products or services in ways that make sense to people within their local cultural context. We help these clients make sure that nothing gets lost in translation — be it in communication, in concept development or in design.
Relevant services
Culture Studies Product & Service Design Business Anthropology
Archetypal Alignment
Development of a great brand depends on creating, nourishing and continuously reinterpreting the brand identity - the meaning of the brand following a specific archetype. We have helped our clients identify their brand archetype. Accordingly, we have helped companies align their positioning, brand offering and communication, resulting in better brand salience, higher sales volume and sustained relationship with consumers.
Relevant services
Brand Positioning Archetype Study Brand-mix Development
Pricing Strategies
Pricing decisions are tough. Even a slight adjustment in price has impact on the brand and the company. We have helped our clients make informed pricing decisions by gauging the reaction of consumers, channel partners, and in certain cases, competitors.
Relevant services
Pricing Study Promotion Effectiveness Audit Competitive Response Tracking
Industry Scanning
In today’s competitive world, brands need to know an industry thoroughly even before deciding to enter. Hence, we have helped our clients to analyse an industry from various perspectives: category, consumers, collaborators, and competition. From electrical equipment to lingerie to food products, our work has been useful for companies of different origin and sizes.
Relevant services
Entry Strategy Design Category Understanding Need Assessment
Competitive Landscape Mapping
Governance Solutions
Through nation-wide studies, including one mega-project that involved 43,200 respondents, we have helped public officials develop and execute plans for good governance. These include projects for better access to information, better allocation of resources, community engagement and empowerment, and so on.
Relevant services
Social Studies Political Studies Awareness Generation Strategies
Development Studies
Skill Building
We regularly facilitate training sessions, workshops and consumer interaction sessions for our clients. Based on our extensive experience working with brands, organisations and consumers, we help companies understand research processes, brand management, people management and communication.
Relevant services
Training Research Orientation Direct Consumer Interaction
Human Resources Consultancy
By correcting flaws in the incentive mechanism, improving recruitment policies and and adjusting gender balance, we have made our clients' workplaces happier and more productive.
Relevant services
HRM studies Corporate Communication Development